Bluetooth Market Update 2023 sizes market for Bluetooth comms
The report includes the SIG’s first forecast for LE Audio, Auracast deployments, and the transition from Bluetooth Classic Audio to LE Audio. It also covers new markets, such as electronic shelf labels (ESL, below right) and Ambient IoT.
Headline figures include the following.
With 5.4 billion Bluetooth device shipments in 2023, it forecasts there to be 7.6 billion devices shipped in 2027 (9%CAGR).
Also, driven by strong growth in peripheral devices, Bluetooth LE single-mode device shipments are forecasted to double over the next five years. In addition. Considering both single-mode LE and dual-mode Classic + LE devices, the SIG says 97 percent of all Bluetooth devices will include Bluetooth LE by 2027.
It is expected that 462 million Bluetooth earbuds, for example, will ship in 2023, climbing to 712 million by 2027. And 686 million Bluetooth smart home devices will ship in 2023, with a 1.35x growth in annual Bluetooth Audio Streaming device shipments from 2023 to 2027
Finally, 300 million Bluetooth OEM remote controls will ship in 2023.
You can read the full update here, which is based on numbers from ABI Research, 2023.
“Thanks to the hard work of everyone involved, Auracast broadcast audio was announced last year and is already impacting market trends,” said the CEO of the Bluetooth SIG, Mark Powell (pictured). “This new Bluetooth capability lets consumers share their audio, unmute their world and hear their best, in public and private settings.”
“The updated 2023 Bluetooth Market Update includes a first look at the forecast for LE Audio, Auracast deployments, and the transition from Bluetooth Classic Audio to LE Audio. The report also looks at new, high-volume markets, such as electronic shelf labels (ESL) and Ambient IoT. We are excited to see how these markets develop.”
See also: Bluetooth LE Audio specification complete, adding local audio broadcast
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